Coin-Royal Broker Reveals Apple and Microsoft Outshine FAANG Trade in U.S. Markets

Mar 31, 2023 – (SeoXnewsWire) – London, UK– Coin-Royal broker Adam Ali says 2023 was tumultuous for the U.S. stock markets. After a volatile start at the beginning of the year that saw significant indices rise and fall, the market eventually settled. The biggest stories of the year largely revolved around the tech sector.

In particular, the FAANG trade, which had been the driving force behind the stock market gains in recent years, fell out of favor in 2023 as investors shifted their focus to established tech giants like Apple and Microsoft. As a result, the two companies saw unparalleled success over the year, with their respective stocks soaring to new heights.

Let’s look at how Apple and Microsoft outshined the FAANG trade in 2023 and what it means for investors in the years ahead.

The FAANG Trade Falters in 2023

The FAANG trade – comprised of the five most prominent tech companies in the world (Facebook, Amazon, Apple, Netflix and Google) – was one of the main drivers behind the stock market rally over the past few years. However, in 2023, the FAANG stocks lagged the broader market as investors shifted their focus to established tech giants like Apple and Microsoft.

The decline of the FAANG trade was due to several factors. For one, the companies had become too large to continue showing the kind of growth that investors had expected. Secondly, the companies faced increased regulatory scrutiny, which weighed on their shares. Finally, the companies needed help to keep up with the pace of innovation, as smaller companies like Tesla and Zoom were able to outpace them in terms of technological advancements.

Apple and Microsoft Surge in 2023

As the FAANG trade faltered in 2023, investors turned to Apple and Microsoft, two companies that had been around for decades. The two stocks surged throughout the year as investors were drawn to their established businesses, strong cash flow and long histories of success.

In particular, Apple saw its stock rise nearly 40% throughout the year. The company’s iPhone sales continued to remain strong, and it announced a series of significant acquisitions and product launches. Meanwhile, Microsoft’s stock rose nearly 25% due to its continued dominance in the cloud computing market and its strong partnerships with some of the world’s biggest companies.

The Impact on Investors

The performance of Apple and Microsoft in 2023 had a significant impact on investors. Many who had previously invested in the FAANG stocks shifted their money to the two tech giants as they sought safer investments.

That positively impacted portfolios, as Apple and Microsoft’s stock prices, continued to rise throughout the year. That allowed investors to realize gains on their investments while also providing a hedge against the uncertainty of the markets.

The Impact of the Apple-Microsoft Dominance

The dominance of Apple and Microsoft had a significant impact on the U.S. markets in 2023. The FAANG stocks, the market leaders for the past few years, could not compete with the two tech giants. This shift in market power allowed Apple and Microsoft to become the largest companies in the U.S., with Apple’s market cap reaching $2.3 trillion and Microsoft’s hitting $2.2 trillion.

The dominance of Apple and Microsoft also affected the broader tech industry as smaller companies began to struggle to compete with the two giants. That led to a consolidation of the industry, with many smaller companies being acquired by Apple and Microsoft.

What the Future Holds

The success of Apple and Microsoft in 2023 is a sign that investors are looking for more established companies with a track record of success. As the tech sector evolves and becomes more competitive, investors will likely continue to favour companies with a proven history of the win over companies just beginning to make their mark.

Furthermore, the success of Apple and Microsoft is a sign that investors are looking for companies with solid balance sheets, strong cash flows and a long-term vision. It’s a sign that investors are more interested in companies they can trust than companies that are just “flavour of the month.”


As the calendar year 2023 nears its end, investors are looking ahead to 2024 and pondering the future of the markets. Powerhouses such as Apple and Microsoft are expected to remain strong players. However, they will face competition from tech giants like Amazon, Google, and Facebook. Observing the U.S. markets in the coming year and seeing which companies will come out on top will be interesting. Investors are paying close attention to the strategies of these companies and trying to predict who will come out on top. The race to be the leader in the tech world is heating up, and the competition is fierce. With so many big players, it’s difficult to tell who will come out on top at this stage. Investors will closely monitor the market in the coming year to see who will emerge victorious.

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Company: MK Digiworld

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